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Three brand activations for live events & music festivals

Three brand activations for live events & music festivals

A crowd at festival looking at stage with QR code

1. Big screen crowd-cam

For any event with a stage, a big-screen crowd-cam is a fantastic and dynamic way to get the audience involved. Let the crowd record a short 10 second video via their smartphones and push the content live to the big-screen. Perfect for filling the down-time between performances.

A slide of with information about the brand activation

Here's how it works in detail:

  1. A QR-code is displayed on-screen.
  2. Audience members scan the code with their phones.
  3. They're brought to a landing page in their browser.
  4. They record a short 10 second video.
  5. The video is moderated by the events team.
  6. The video goes live on the screen!

An image of two people in a video recording booth

2. Video recording booth

If you'd like to add a creative spin to a live event, a recording video booth is a great choice. Of course, you can use a video booth to capture photos or video, but you could also introduce a “play along” mechanic, perfect for live events.

Some ideas are:

  • A sing-along or karaoke
  • A joke, standup routine or story
  • A funny face or pose

A slide of with information about the brand activation

Once recorded, the video is processed, adding elements like backgrounds, overlays, foreground decorations or face-swap. The video can be downloaded via QR code and shared with friends.

This is a wonderful way to create memorable moments and impressions people remember. And when these images are shared, they help to create outside buzz for your event.

A stage with a big screen and a trivia quiz interface displayed

3. "Biggest fan" trivia quiz

A classic “Jeopardy” mechanic. Have up to 4 participants take part, each with the opportunity to answer trivia with the correct answer. Display a question on a screen and the first to buzz-in secures their chance to answer and gain points. But don't be too quick to the draw! Incorrect answers can send your score spiraling.

At the end of contest, the player with the most correct answers, points, or money wins a prize, and gains ultimate bragging rights over their friends.

A slide of with information about the brand activation

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